From The Complete Moron’s Guide to Starting a Boutique Winery for Dummies (2007)Cover | 1 | 2 | 3 | 4 | 5 | 6 | 7

Are you sure you want to do this?

How to Name Your Winery

The first line of business in creating a successful winery is coming up with a name. There are a number of useful strategies in this regard for creating something memorable. One idea in vogue at present is to follow a personal name with a geological feature (for example, crest, ridge, valley, cul de sac). Note that first names are not so catchy (e.g. “Steve’s Ridge” “Carl’s Wetlands” or “Dick’s Depression”).

This is a tip!Naming your winery after an animal is very popular. “Stag’s Leap”, “Frog’s Leap”, “Arley’s Leap” and “Duck Pond” are taken but other attractive names are still available: “Pigs Fly” and “Goose Chase.”

Creating Pedigree: A little faux French is popular (e.g. Domaine, Chateau or Clos) as it suggests that you’ve actually been in the wine business for more than 6 months. It will give even a modest enterprise the patina of erudition.

Why do you want to do this?

The answer to this question falls under one of 3 categories:

  1. You’re bored with your MD or MBA
  2. You can’t find a Job with your PhD
  3. You don’t have a high school diploma

Which winery model is right for you?

  1. You need a boutique winery in your portfolio to give your multinational corporation street credit.
  2. You made too much money in the pharmaceutical industry and want to flaunt your outrageous wealth and pretend to launch a fledgling wine industry into the “Big Leagues.”
  3. You’re some poor misguided schmuck who actually loves wine and has home winemaking experience.
Journey back in time with us and browse the last 20 or so years of mailers, newsletters, and video.

Begin by selecting a morsel below or from the sandy column just to the right -->

Recent Newsletters

Vinfolk (2015)

On a sunlit day in September, the Cameron Winery Vinfolk gathered in our bucolic vineyard to share stories, break bread and explore the nuances of Pinot noir…

There’s More... >
Drop kick our vacation (2013)

Did you know that you can give us money? And then we can do whatever we want with it? Man, is this a great country, or what?!

There’s More... >
A Year in the Making (2012)

A Year in the Making is a Cameron Winery propaganda film that condenses 12 months in the Clos Electrique vineyard into 12 minutes. Produced by Jeremy Fenske and Elaine Skinner, it stars the grand crew and farm animals of vintage 2012.

There’s More... >

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