From the Mondo Ego (2006) mailerCover
MondoEgo!
Our gritty, hard-hitting, tell-all documentary
“Wine is all about image,” declares hipster consultant Michel Ard’on, and we couldn’t agree more — after all, we paid him to tell us to say that. And so, taking his advice to heart, we re-branded our mailer this year as a moving image, a documentary which shines the hard light of truth into the dark, stuffy closet of the wine industry, revealing… well, what do we have back in there? A few coats… an umbrella… woah! micro-oxygenation — so small! … and — hey, the Wine Advocate! So that’s where we left it! And… I know it’s in here somewhere… Aha! MondoEgo!
(Thanks to Matt Giraud for directing, shooting, and cutting together this flick.)
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